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Wednesday, March 7, 2012

Florence Broadhurst

Florence Broadhurst wallpaper and fabric have been reproduced by Signature Prints for some time, and now Materialised has developed a contract range. This range is aimed at the hospitality and healthcare industries, or anywhere that demands high performance furnishings, including flame retardancy, waterproof upholstery, high abrasion resistance, stability and launder ability.

This range could be used domestically in high traffic areas such as family rooms or verandas.

Please contact me if you'd like to see the full range of designs and base fabrics.

A brief Florence Broadhurst bio:
In 1959 Broadhurst had established a revolutionary wallpaper business.  With a small staff, she designed, manufactured and marketed locally produced, high-quality, handcrafted wallpapers in luxurious, oversized patterns with vivid combinations of colours, inspired by an eclectic range of sources.  Brightly coloured peacocks were a feature, as were bold geometrical, striped and floral designs.

Moving to Paddington in July 1969, the company became known as Florence Broadhurst Wallpapers Pty Ltd, advertised as 'the only studio of its kind in the world' and exporting to North America, England, Hawaii, Kuwait, Peru, Norway and Paris.

By 1972 her wallpapers reportedly contained around 800 designs in eighty different colour ways.

A striking-looking woman, Broadhurst was renowned for her flamboyant clothes, antique jewellery and coiffed, hennaed hair.

Sydney's stylish set of the '60s and '70s will remember Broadhurst as the larger-than-life socialite who could be found mixing with high society when she wasn't at her Paddington factory. With her outre fashion sense and audacious personality, she was hard to miss.

She continued to work actively until her tragic death in 1977 at the age of 78.